About Evolve


Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience the team at Evolve continually looks to build lasting relationships with both their clients and the community.

Jennifer Kaplan, owner and founder of Evolve, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3 in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and non-profit organizations.

Specializing in gaining public awareness for a variety of products and services, Evolve’s unique style is both fresh and innovative. Their broad client base proves their ability to adapt to a changing media environment and workplace. We help businesses foster relationships with the community and create an opportunity for them to stand out in this competitive market.

Why We Succeed

Evolve PR and Marketing offers such comprehensive services as public relations, branding, business and media consultation, strategic planning, event planning and more. Whatever the project may be, the Evolve team consults on clients needs and cultivates resources to meet their client’s business goals and objectives.

Upon becoming a client, Evolve will assess the past and current state of  the company’s public relations and marketing campaign and devise a plan.  This plan will include the overall client vision and a timeline with strategies and tactics that will garner the coverage and outcome that is sought after by each client.

While this plan acts as a guideline, Evolve prides itself on thinking outside the box when it comes to promotions, story angles and other avenues of keeping clients top of mind for media and target demographics.

Strong relationships and creative thinking allows Evolve to not only retain clients, but go above and beyond their client’s expectations when it comes to public relations, marketing and events.

It takes 20 years to build a reputation

Warren Buffett

A good reputation is more valuable than money.

Publilius Syrus

Build your reputation by helping others build theirs.

Anthony J. D'Angelo

Evolve yourself every day


Our Services


Media Relationships and Partnerships
Project Management
Direct Interface with Media
Research and Management
Image Creation and Development
Press Release Writing, Distributing & Pitching
Message Creation
Writing for Electronic & Print
News Story Creation
News Story Placement Press Conferences
Public Involvement
Interactive Communications
Branding Recognition
Product Launches
Strategic Planning
Business to Business Communications
Speech Writing
Media Training & Consulting
Media Spokesperson
Multi Media Creation & Production
Interface with Agencies, Vendors and Resources
Celebrity Acquisition, Management & Relations
Creating, Defining & Promoting Marketplace Positioning
Media Crisis Control
Obtain Added Value from Advertising
Planned Exposure
Marketing Strategies
Community Relations and Outreach
Cross Promotional Opportunities
Non-profit Tie-In
Event Planning & Management
Concept to Completion
Budget Creation
State of the Art Audio & Visual
Video Production
Coordinate and Manage Volunteers
On-site Media and VIP Management

Our Clients



Advanced Aesthetic Association
Affiliated Urologists, LTD
Alice Cooperstown
America’s Taco Shop
American Tap House
2015 Arizona Balloon Classic
Arizona Children’s Association
Aurit Mediation Center
Ballet Arizona
Bayless Healthcare Group
Ben & Jack’s Steakhouse
Brokers Alliance
Build A Head
Cadillac Ranch
Camp Soaring Eagle
Center for Attention Deficit Disorder
Cibo e Vino
Citrine Beauty Bar
Classic Cakes and Confections
Clean Air Cab
Cookies From Home
Corner Bakery Cafe
DeRosa Medical
Dr. Pablo Prichard, Advanced Aesthetics Associates
Dry Bar
en Hance Park
Fired Pie LLC
Fix 24
For Your Tabletop
Frutkin Law Firm
Girls Rule Foundation
Glendale Iron and Metal
Grimaldi’s Pizzeria
Habit Burger Grill
Harris Dental
High Street
HomeSmart International
International Sportsman’s Expo
KDB Long Beach
Keep it Cut
Kelly’s at Southbridge
Kettey’s Boutique
LA Fitness
Lisa B Bienstock DMD PLLC
Lucas Oil Off Road
Luci’s Healthy Marketplace
Make Meaning
Maricopa County Home and Garden Show
Mastro’s Restaurants
Max Cure Foundation
Melting Pot
Miracle Mile Deli
Nabers Music Bar and Eats
National Kidney Foundation
On Call Dental Urgent Care
one n ten
Outlook Advisors
Park West
Paul Martin’s American Grill
Perfect Pair Bistro
Phoenix Hot Chocolate 15/5k Race
Precision Air and Heating
Pride Group
Quintero Golf Course
Rejuvena Health and Aesthetics
Residences at Fountainhead
Rick Bronson’s House of Comedy
Robson Resort Communities
ROK Social House
Russo and Steele
Salad and Go
Salut Kitchen Bar
Scarizona Scaregrounds
Scottsdale 20-30 Club
Scottsdale Charros
Scottsdale Quarter
Snyder + Wenner, P.C.
SOL Mexican Cocina
Southwestern Eye Center
Sprinkles Cupcakes
Stand Up Scottsdale
Stingray Sushi
Surplus Asset Management
Tap House Kitchen
The Body Lab
The Counter:Custom Built Burgers
The Exercise Coach
The Holistic Center
The Italian Association
The Venue Scottsdale
The Zone Fitness
Think Tank Media and Marketing
Thirsty Lion Pub & Grill
Tilted Kilt Pub & Eatery
ThrillSeeker Stunt Run
20 Lounge
Uptown Alley
U.S. Egg
Vi Senior Living
Virgo Publishing
Wallace and Ladmo Foundation
Wild Horse Pass Motorsports Park
Winter Wonderland Market
Wolfson Integrative Cardiology
Windsor Square Historic District
The Yelp Foundation
Z’Tejas Southwestern Grill
To Be Continued…

Our Portfolio


Our Team


The Team
  • Jennifer Kaplan


    Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3, LLC, in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and nonprofit organizations. She is a native of Phoenix and prides herself on knowing and understanding the dynamics of the Valley and the deep rooted relationships she has established. Connecting with her client's and the ability to understand their needs has led to her success. One of the philosophies she has is to be an extension of her clients team, in order to create the ownership and passion their clients expect.

    As an Arizona State University graduate, she is always cheering on the Sun Devils! She also enjoys spending time with her family and finding various ways to engage with and support the community. Working out is her outlet and running is her favorite, with five half marathons achieved, she is always looking to clock more miles on her running shoes.

    Awards and Achievements

    2005 AZ's Finest - Cystic Fibrosis
    2005 AZ's Finest - Cystic Fibrosis Outstanding Fundraiser $10,000+ Club
    2005 AZ's Finest - Cystic Fibrosis Traveling Trophy Highest Fundraiser
    2006 Forty Under 40 Award - The Phoenix Business Journal
    2007 Scottsdale Leadership Class 21
    2007 Best Corporate Event - Budget Over $25,000 - International Special Events Society
    2007 Best Event Marketing Campaign - International Special Events Society
    2008 AZ's Finest - Cystic Fibrosis Event Chair
    2008 ATHENA Young Professional Award Nominee
    2009 AZ's Finest - Cystic Fibrosis Event Chair
    2009 Bronze Sierra Award Recipient
    2011 Women of Distinction - Crohn's & Colitis Foundation of America
    2013 Woman Who Move in the Valley - Arizona Foothills Magazine
    2013 Dancing with the Stars - Arizona Kidney Foundation
    2014 40 Under 40 Generation Next - Arizona Business Magazine
    2014 ATHENA Award Nominee
    2015 One n Ten Honorary Chair

  • Liz Lastra

    Director of PR

    A graduate from The Walter Cronkite School of Journalism and Mass Communications, at Arizona State University, Liz worked in New Mexico as a reporter for two years at KOB-TV before she decided to return home and pursue a career in public relations. Before starting at Evolve, Liz worked as a freelancer for Orca Communications doing national PR for clients. Liz brings that same passion for PR to the Evolve team.

    This proud Sun Devil is happy to be back in the Valley of the Sun. Liz enjoys everything that the beautiful city of Phoenix has to offer: great weather, restaurants, and, of course, living close to her family.

  • Angela Muniz

    Senior Account Manager

    Born and raised in Oregon, Angela Muniz attributes her writing and communication skills to her Journalism education at the University of Oregon. In 1995 she moved to Tempe, Ariz., in search of sun and an MBA and has had her hand in the Arizona marketing and public relations arena ever since. Over the years, she’s run her own PR and marketing firm representing national and local restaurants, penned a travel and rock climbing blog, and helped promote Arizona’s emerging beer and coffee scenes. Angela is drawn to social media as an ever-evolving way to communicate and share stories with others. She’ll try out most new social media platforms, but still counts Instagram as her favorite for connecting with a city’s active subcultures.

  • Mitzie Warner

    Senior Account Manager

    Born and raised in Phoenix, Mitzie graduated from ASU with a degree in Broadcast Journalism. Throughout college and after graduation, she worked in radio starting with KEDJ and eventually moving on to KZON. Wearing many hats, she focused on promotions at first and eventually got into the programming side of things. She also spent two short years working in TV as a general assignment reporter before going back to radio. After a four year run at CBS Radio as KZON’s Music Director, Mitzie left the industry and reinvented herself from radio into the retail world focusing on marketing, public relations and project management. During those eight years she worked for a shopping center, small business and big box retailer. It was a great run, but the PR side mixed with media relations was always Mitzie’s favorite part of the job. Being part of the Evolve team allows her to work with amazing clients while helping them make the most of every earned media opportunity. An avid runner, Mitzie has completed the NYC Marathon, Nike Women’s Marathon and more half-marathons than she can count. She also loves indie rock and hitting up shows at the Crescent Ballroom. She resides in Phoenix with her husband Jeremy and pups, Marley and Lola.

  • Amanda Ventura

    Account Manager

    Amanda loves to work her angles — and yours. From copy editor to editor in chief, Amanda has worked her way up the masthead at Arizona publications since she started pulling all-nighters in her college newsroom. Now, she’s Evolve’s worldly wordsmith who can be found checking the pulse of Arizona's business sectors. She was most recently the editor for AZ Big Media and its eight publications, where her primary beat was commercial real estate. The Sun Devil spent her formative years in Europe and Asia with a military family, so journalism was a way for her to learn about her college digs through storytelling— and to get paid to correct people’s grammar (Oxford commas be warned). When not pitching for her life, she is exploring Arizona, trying recipes that require every dish in her kitchen be used, collecting 5K swag bags and race numbers and volunteering at a local animal shelter. Her bookshelf is full of autobiographies and her desk is covered in Sticky Notes.

    2015-16 - President of Society of Professional Journalists, Valley of the Sun
    2015 - ATHENA Young Professional Award Nominee

  • Daniela Vizcarra

    Account Coordinator

    Daniela, a Tucson native, is the one and only Wildcat in the office – BEAR DOWN! Daniela graduated last May from the University of Arizona with degrees in Journalism, Spanish and Latin American Studies. While in college, Daniela was a sports writer and covered University of Arizona sports and Major League, Minor League and Mexican League Baseball. She is a lover of all things athletic and appreciates all of the sports happenings the Valley has to offer. Daniela moved up to Phoenix last year to pursue a career in public relations. She has made the transition from being a reporter and is eager to grow and learn in the media world. Her past experiences working with local and national outlets as a reporter will help her bring success and exposure to her clients at Evolve.

  • Hannah Johnston

    Account Coordinator

    A recent graduate from The Walter Cronkite School of Journalism and Mass Communication, at Arizona State University, Hannah is excited to start her professional career with Evolve. With publications such as Arizona State University’s Downtown Devil and The Arizona Republic under her belt, Hannah loves to write and looks forward to expanding her skills. Originally from Glasgow, Scotland, Hannah loves to travel and explore. You can normally find Hannah out hiking with her German Shepherd puppy, Jackson.


Contact Us

Call us at (602) 550-1810, or fill out the form below and we'll be in touch.

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