About Evolve


Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience the team at Evolve continually looks to build lasting relationships with both their clients and the community.

Jennifer Kaplan, owner and founder of Evolve, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3 in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and non-profit organizations.

Specializing in gaining public awareness for a variety of products and services, Evolve’s unique style is both fresh and innovative. Their broad client base proves their ability to adapt to a changing media environment and workplace. We help businesses foster relationships with the community and create an opportunity for them to stand out in this competitive market.

Why We Succeed

Evolve PR and Marketing offers such comprehensive services as public relations, branding, business and media consultation, strategic planning, event planning and more. Whatever the project may be, the Evolve team consults on clients needs and cultivates resources to meet their client’s business goals and objectives.

Upon becoming a client, Evolve will assess the past and current state of  the company’s public relations and marketing campaign and devise a plan.  This plan will include the overall client vision and a timeline with strategies and tactics that will garner the coverage and outcome that is sought after by each client.

While this plan acts as a guideline, Evolve prides itself on thinking outside the box when it comes to promotions, story angles and other avenues of keeping clients top of mind for media and target demographics.

Strong relationships and creative thinking allows Evolve to not only retain clients, but go above and beyond their client’s expectations when it comes to public relations, marketing and events.

It takes 20 years to build a reputation

Warren Buffett

A good reputation is more valuable than money.

Publilius Syrus

Build your reputation by helping others build theirs.

Anthony J. D'Angelo

Evolve yourself every day


Our Services


Media Relationships and Partnerships
Project Management
Direct Interface with Media
Research and Management
Image Creation and Development
Press Release Writing, Distributing & Pitching
Message Creation
Writing for Electronic & Print
News Story Creation
News Story Placement Press Conferences
Public Involvement
Interactive Communications
Branding Recognition
Product Launches
Strategic Planning
Business to Business Communications
Speech Writing
Media Training & Consulting
Media Spokesperson
Multi Media Creation & Production
Interface with Agencies, Vendors and Resources
Celebrity Acquisition, Management & Relations
Creating, Defining & Promoting Marketplace Positioning
Media Crisis Control
Obtain Added Value from Advertising
Planned Exposure
Marketing Strategies
Community Relations and Outreach
Cross Promotional Opportunities
Non-profit Tie-In
Event Planning & Management
Concept to Completion
Budget Creation
State of the Art Audio & Visual
Video Production
Coordinate and Manage Volunteers
On-site Media and VIP Management

Our Clients



Advanced Aesthetic Association
Affiliated Urologists, LTD
Alice Cooperstown
America’s Taco Shop
American Tap House
2015 Arizona Balloon Classic
Ballet Arizona
Bayless Healthcare Group
Ben & Jack’s Steakhouse
Build A Head
Cadillac Ranch
Camp Soaring Eagle
Center for Attention Deficit Disorder
Cibo e Vino
Citrine Beauty Bar
Classic Cakes and Confections
Clean Air Cab
Cookies From Home
Corner Bakery Cafe
DeRosa Medical
Dry Bar
en Hance Park
Fired Pie LLC
Fix 24
For Your Tabletop
Frutkin Law Firm
Glendale Iron and Metal
Grimaldi’s Pizzeria
Habit Burger Grill
Harris Dental
High Street
HomeSmart International
KDB Long Beach
Keep it Cut
Kelly’s at Southbridge
Kettey’s Boutique
Lisa B Bienstock DMD PLLC
Lucas Oil Off Road
Luci’s Healthy Marketplace
Make Meaning
Maricopa County Home and Garden Show
Mastro’s Restaurants
Max Cure Foundation
Melting Pot
Miracle Mile Deli
Nabers Music Bar and Eats
National Kidney Foundation
On Call Dental Urgent Care
one n ten
Paul Martin’s American Grill
Perfect Pair Bistro
Phoenix Hot Chocolate 15/5k Race
Precision Air and Heating
Pride Group
Rejuvena Health and Aesthetics
Rick Bronson’s House of Comedy
Robson Resort Communities
ROK Social House
Russo and Steele
Salut Kitchen Bar
Scottsdale 20-30 Club
Scottsdale Charros
Scottsdale Quarter
Sol Mexican Cocina
Southwestern Eye Center
Sprinkles Cupcakes
Stand Up Scottsdale
Surplus Asset Management
Tap House Kitchen
The Body Lab
The Counter:Custom Built Burgers
The Exercise Coach
The Holistic Center
The Italian Association
The Venue Scottsdale
The Zone Fitness
Think Tank Media and Marketing
Thirsty Lion Pub & Grill
Tilted Kilt Pub & Eatery
ThrillSeeker Stunt Run
20 Lounge
Uptown Alley
U.S. Egg
Vi Senior Living
Virgo Publishing
Wallace and Ladmo Foundation
Wild Horse Pass Motorsports Park
Wolfson Integrative Cardiology
Windsor Square Historic District
The Yelp Foundation
Z’Tejas Southwestern Grill
To Be Continued…

Our Portfolio


Our Team


The Team
  • Jennifer Kaplan

    Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3, LLC, in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and nonprofit organizations. She is a native of Phoenix and prides herself on knowing and understanding the dynamics of the Valley and the deep rooted relationships she has established. Connecting with her client's and the ability to understand their needs has led to her success. One of the philosophies she has is to be an extension of her clients team, in order to create the ownership and passion their clients expect.

    As an Arizona State University graduate, she is always cheering on the Sun Devils! She also enjoys spending time with her family and finding various ways to engage with and support the community. Working out is her outlet and running is her favorite, with five half marathons achieved, she is always looking to clock more miles on her running shoes.

    Awards and Achievements

    2005 AZ's Finest - Cystic Fibrosis
    2005 AZ's Finest - Cystic Fibrosis Outstanding Fundraiser $10,000+ Club
    2005 AZ's Finest - Cystic Fibrosis Traveling Trophy Highest Fundraiser
    2006 Forty Under 40 Award - The Phoenix Business Journal
    2007 Scottsdale Leadership Class 21
    2007 Best Corporate Event - Budget Over $25,000 - International Special Events Society
    2007 Best Event Marketing Campaign - International Special Events Society
    2008 AZ's Finest - Cystic Fibrosis Event Chair
    2008 ATHENA Young Professional Award Nominee
    2009 AZ's Finest - Cystic Fibrosis Event Chair
    2009 Bronze Sierra Award Recipient
    2011 Women of Distinction - Crohn's & Colitis Foundation of America
    2013 Woman Who Move in the Valley - Arizona Foothills Magazine
    2013 Dancing with the Stars - Arizona Kidney Foundation
    2014 40 Under 40 Generation Next - Arizona Business Magazine
    2014 ATHENA Award Nominee
    2015 One n Ten Honorary Chair

  • Liz Lastra

    A graduate from The Walter Cronkite School of Journalism and Mass Communications, at Arizona State University, Liz worked in New Mexico as a reporter for two years at KOB-TV before she decided to return home and pursue a career in public relations. Before starting at Evolve, Liz worked as a freelancer for Orca Communications doing national PR for clients. Liz brings that same passion for PR to the Evolve team.

    This proud Sun Devil is happy to be back in the Valley of the Sun. Liz enjoys everything that the beautiful city of Phoenix has to offer: great weather, restaurants, and, of course, living close to her family.

  • Janice Vega

    Janice is an Arizona native and proud Sun Devil who has always had a knack for building relationships. Her inquisitive nature, natural people skills and love of the written word lead her to pursue a career in media.

    During her time in college, Janice interned at ABC affiliate KGUN 9 News in Tucson. She was also a staff writer for her college's student magazine and Arizona Foothills Magazine. She graduated from Arizona State University with a degree in Journalism and Mass Communications and a second degree in Human Communications.

    After graduation she became a writer for College Times magazine, where she covered the news, nightlife and shopping scene in The Valley. In order to satisfy her inner music nerd, she continues to write for Arena.com, a national online magazine and music streaming website.

    Most recently Janice has gravitated to the marketing side of the business working for Gannett's digital marketing company, G/O Digital. There, her main role was to establishing and build relationships with business owners in order to help their business grow.

    Though she loved her time in the editorial world and has learned a lot about marketing in the digital age, she knew her combined experiences were a great fit for a career in public relations. Now that she has joined the elite team at Evolve PR, she is eager to use her skills to help clients grow and increase their reach.

  • Carolyn Anger

    Carolyn brings seven years of public relations, editorial and marketing experience to the team. She has worked on both local and national campaigns landing clients in a variety of big-business publications. During college, she got her start in the industry as a lead editorial contributor for a Scottsdale-based beauty and spa website then switched over to the PR side, working with a variety of brands including retail, consumer packaged products, restaurants, real estate and more.

    A Phoenix native, Carolyn is immersed in the happenings of the Valley and prides herself on her versatility and to work with any editorial medium – from broadcast to bloggers, social media influencers and beyond.

    An Arizona State University graduate, Carolyn also attended the University of Arizona where she originally set out to pursue a career in corporate retail. Still a big fan of fashion, beauty and interior design, outside the office you’ll find Carolyn revamping her house, paging through a magazine or blogging about the latest skincare trend.

  • Lisa Amsler

    Lisa has always been drawn to the world of public relations. After graduating with a Communications and Sociology degree from Trinity University in Texas, she decided to see what Arizona has to offer. She brings a fresh perspective to the Evolve team, having come from a mixed background in hospitality, event planning and media relations.

    From organizing some of the Valley’s biggest events to developing creative marketing campaigns, Lisa’s past experience has allowed her to develop a strong skill set suitable for public relations. Her strengths include media writing, multi-tasking and problem solving, with a keenness for understanding her clients’ needs.

    When she’s not increasing her networking circle, she’s finding the next community event to be involved in. She also enjoys international travel, yoga and Sunday brunch.

  • Kistie Adams

    With an expertise in public relations and community outreach that spans more than six years, Kistie brings to the Evolve team a background in outreach on the national and regional level. Having achieved exposure for her clients in national, trade and local press, she brings with her the ability to work well with all media outlets.

    Born and raised in California’s Mojave Desert, and having worked in Los Angeles County for several years, Kistie brings an expanded knowledge of various markets and industries. Recently, before coming to Arizona, she worked in the commercial real estate industry on a national level, garnering exposure for clients within the built environment including those in architecture, construction, multifamily development, environment consulting, engineering, and real estate law. She has won several awards for her work and remains consistently focused on meeting client needs.

    Kistie is a graduate of Brigham Young University – Idaho where she studied political science and public relations. When she’s not pitching stories for her clients, she can be found spending time with her husband, taking tennis lessons, watching classic movies, actively participating in her church group, playing a game of golf every once in a while, and volunteering her time on political campaigns at the national, state and local level.

  • Melissa Schonberger

    Melissa is a student at Arizona State University studying Psychology and Marketing. She began as an intern at Evolve, but her strong work ethic and positive attitude quickly lead to her new, dynamic role on the team. Interested in pursuing a career in Public Relations upon graduation, Melissa immerses herself in the busy, daily office environment picking the brains of the Evolve team. She continues to build on her experience by offering administrative and account support.

    In her free time, Melissa stays extremely active by going to the gym, running, hiking and dancing. She remains very involved at the University, participating in a variety of events around campus and cheering on the Sun Devils, especially during football season.


Contact Us

Call us at (602) 550-1810, or fill out the form below and we'll be in touch.

Our Location

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